What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Urban Outfitters

Urban Outfitters Catelyn Mini Bucket Bag

Jun 20

Jun 20 Urban Outfitters Catelyn Mini Bucket Bag

Princess Beatrice, Bags

Urban Outfitters UO Picnic Polka Dot Smocked Halter Midaxi Dress in Black/White

Aug 16

Aug 16 Urban Outfitters UO Picnic Polka Dot Smocked Halter Midaxi Dress in Black/White

Charlotte Casiraghi, Dresses

Urban Outfitters Studded Western Belt in Black

Mar 7

Mar 7 Urban Outfitters Studded Western Belt in Black

Princess Beatrice, Accessories