What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Latvia

October 22, 2026

Crown Princess Victoria visits Latvia

October 22, 2026

On Wednesday, Crown Princess Victoria made an official visit to Riga, Latvia.

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October 22, 2026

Latest Find

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Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged Valentino Double Breasted Coat

Valentino Double Breasted Coat in Navy

Oct 11

Oct 11 Valentino Double Breasted Coat in Navy

Outerwear, Crown Princess Mette Marit