What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged Veronica Virta Rosie Jacket

Veronica Virta Rosie Jacket in Navy Blue

Dec 29

Dec 29 Veronica Virta Rosie Jacket in Navy Blue

Princess Sofia, Outerwear

Veronica Virta Rosie Jacket in Beige

Dec 14

Dec 14 Veronica Virta Rosie Jacket in Beige

Princess Sofia, Outerwear