What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged Viking

Viking Veme Reflex Mid GTX Sneakers

Nov 22

Nov 22 Viking Veme Reflex Mid GTX Sneakers

Prince Oscar, Shoes

Viking Trym GTX Trainers

Sep 4

Sep 4 Viking Trym GTX Trainers

Prince Alexander, Shoes

Viking Veme Med GTX Shoes

Aug 30

Aug 30 Viking Veme Med GTX Shoes

Prince Oscar, Shoes

Viking Jolly Rubber Boots in Red

Aug 17

Aug 17 Viking Jolly Rubber Boots in Red

Prince Gabriel, Shoes