What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

Oct 31, 2024

Latest Find

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By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All tagged Weekend Max Mara

Weekend Max Mara Printed Cigarette Trousers

Nov 12

Nov 12 Weekend Max Mara Printed Cigarette Trousers

Princess Laurentien, Bottoms

Weekend Max Mara Double-Breasted Wool Coat in Milk

Dec 25

Dec 25 Weekend Max Mara Double-Breasted Wool Coat in Milk

Princess Eugenie, Outerwear

Weekend Max Mara Cartone Coat

Dec 15

Dec 15 Weekend Max Mara Cartone Coat

Princess Eugenie, Outerwear

Weekend Max Mara Quilted Jacket

Jul 13

Jul 13 Weekend Max Mara Quilted Jacket

Queen Silvia, Outerwear

Weekend Max Mara Struzzo Coat in Avio

Jan 1

Jan 1 Weekend Max Mara Struzzo Coat in Avio

Zara Phillips, Outerwear