What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

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Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

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Countess of Wessex, Bags

All tagged Whiteley Hats

Whiteley Swirl Pillbox Hat in Cappuccino

Sep 17

Sep 17 Whiteley Swirl Pillbox Hat in Cappuccino

Duchess of Cambridge, Hats

Whiteley Felt Beret with Quill in Grey with Blue Embellishment

Jan 10

Jan 10 Whiteley Felt Beret with Quill in Grey with Blue Embellishment

Hats, Princess Beatrice

Whiteley Maddox OCH015 Hat

Jul 17

Jul 17 Whiteley Maddox OCH015 Hat

Princess Sofia, Hats

Whiteley Merlot Hat in Navy Velour

Jan 6

Jan 6 Whiteley Merlot Hat in Navy Velour

Princess Eugenie, Hats, Princess Marie

Whiteley Felt Beret with Quill in Black

Aug 20

Aug 20 Whiteley Felt Beret with Quill in Black

Duchess of Cambridge, Autumn Phillips, Hats, Lady Louise Windsor