What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Belgian Royal Family attends King's Feast

November 15, 2026

Belgian Royal Family attends King's Feast

November 15, 2026

On Sunday, Princess Astrid, Prince Lorenz, Prince Laurent, and Princess Claire celebrated the King’s Feast.

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November 15, 2026

Latest Find

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Max Mara Studio Flared Jacquard Jersey Trousers in Camel

Beatrice Casiraghi, Bottoms

Max Mara Studio Flared Jacquard Jersey Trousers in Camel

Beatrice Casiraghi, Bottoms

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Beatrice Casiraghi, Bottoms

All tagged Zara Ruffles Frock Coat

Zara Ruffles Frock Coat in Navy

Aug 24

Aug 24 Zara Ruffles Frock Coat in Navy

Princess Marie, Outerwear