What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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Renatta & Go Pleated Blouse

Infanta Sofia, Tops

Renatta & Go Pleated Blouse

Infanta Sofia, Tops

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Infanta Sofia, Tops

All tagged Zimmermann Matchmaker Denim Skirt

Zimmermann Matchmaker Denim Skirt

Jun 23

Jun 23 Zimmermann Matchmaker Denim Skirt

Crown Princess Mary, Bottoms