What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

May 23, 2025

Latest Find

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Dries Van Noten Ricca Plissé Coat

Grand Duchess Maria Teresa, Outerwear

Dries Van Noten Ricca Plissé Coat

Grand Duchess Maria Teresa, Outerwear

Grand Duchess Maria Teresa, Outerwear

All tagged Zimmermann Wool-Blend Wide-Leg Trousers

Zimmermann Wool-Blend Wide-Leg Trousers

May 2

May 2 Zimmermann Wool-Blend Wide-Leg Trousers

Crown Princess Mary, Bottoms