What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Duchess of Cambridge, Accessories

Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

Jan 30

Jan 30 Tim Mårtenson Wool Flower Headband

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Crown Princess Victoria, Hats

Tim Mårtenson Wool Flower Headband

Red wool flower attached to a pleated headband

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Worn by Crown Princess Victoria on:

30 January 2024 - State Visit from France

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Dec 21, 2024

Jigsaw Velvet Bow Hairclip

Dec 21, 2024

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 30 Tim Mårtenson Wool Flower Headband

Tim Mårtenson Wool Flower Headband

Worn by Crown Princess Victoria on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 30 Tim Mårtenson Wool Flower Headband

Tim Mårtenson Wool Flower Headband

Worn by Crown Princess Victoria on:

Jan 31 Max Mara Gaia Skirt

Jan 30 Edblad Beverly L Studs in Gold

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