What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde, Outerwear

Diane von Furstenberg Color Block Coat

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Oct 6 Topshop Embellished Harness Sweater

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Topshop Embellished Harness Sweater

Grey knit jumper with crystal embellished shoulders

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Worn by Princess Märtha Louise on:

22 March 2018

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Dec 28, 2025

Diane von Furstenberg Color Block Coat

Dec 28, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 6 Topshop Embellished Harness Sweater

Topshop Embellished Harness Sweater

Worn by Princess Märtha Louise on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 6 Topshop Embellished Harness Sweater

Topshop Embellished Harness Sweater

Worn by Princess Märtha Louise on:

Oct 7 Natan Panda Top in Light Blue

Oct 6 Zeus + Dione Alcestes Palazzo Trousers in Navy

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