What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

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Marie Ducruet, Outerwear

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

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Jan 11 Valentino Logo Tote Bag

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Crown Princess Mette Marit, Bags

Valentino Logo Tote Bag

Brown logo tote bag

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Worn by Crown Princess Mette-Marit on:

22 May 2002

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Jan 11, 2026

Zara Hooded Water-Resistant Windproof Down Jacket

Jan 11, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 11 Valentino Logo Tote Bag

Valentino Logo Tote Bag

Worn by Crown Princess Mette-Marit on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 11 Valentino Logo Tote Bag

Valentino Logo Tote Bag

Worn by Crown Princess Mette-Marit on:

Jan 11 Prada Logo Chest Pocket Jacket

Jan 11 Chloé Horse Print Top

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