What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Nov 3

Nov 3 Zara Embroidered Boho Tunic

Sarah Williams

Princess Madeleine, Tops

Zara Embroidered Boho Tunic

Embroidered Embellished Boho Tunic Semi Sheer Plumetis Blouse

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Worn by Princess Madeleine on:

31 October 2022 - Halloween

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November 12, 2026

Max Mara Extra Trousers

November 12, 2026

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 3 Zara Embroidered Boho Tunic

Zara Embroidered Boho Tunic

Worn by Princess Madeleine on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 3 Zara Embroidered Boho Tunic

Zara Embroidered Boho Tunic

Worn by Princess Madeleine on:

Nov 3 Gabriela Hearst Betti Dress

Nov 3 Natan Bicolor Ponyhair Pumps in Grey/Burgundy

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