What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All in Crown Princess Mary

Bagutta Brooket Shirt in White

May 15

May 15 Bagutta Brooket Shirt in White

Crown Princess Mary, Tops

Ellen Hunter Amanda Comb

May 15

May 15 Ellen Hunter Amanda Comb

Crown Princess Mary, Accessories, Princess Isabella

Jesper Hovring Wrap Blouse in Light Blue

May 15

May 15 Jesper Hovring Wrap Blouse in Light Blue

Crown Princess Mary, Tops

Emilia Wickstead Ariceli Skirt

May 15

May 15 Emilia Wickstead Ariceli Skirt

Crown Princess Mary, Bottoms

Carhartt WIP W' Pierce Pants in Park Green

May 15

May 15 Carhartt WIP W' Pierce Pants in Park Green

Crown Princess Mary, Bottoms

Yeti Sleeveless Down Jacket in Navy

May 14

May 14 Yeti Sleeveless Down Jacket in Navy

Crown Princess Mary, Outerwear

Malone Souliers Maureen Pumps in Tan

May 14

May 14 Malone Souliers Maureen Pumps in Tan

Crown Princess Mary, Shoes

Julie Sandlau Eden Necklace

May 13

May 13 Julie Sandlau Eden Necklace

Crown Princess Mary, Accessories, Necklace

Anya Hindmarch Mortimer Top Handle Bag in Pecan

May 7

May 7 Anya Hindmarch Mortimer Top Handle Bag in Pecan

Crown Princess Mary, Bags

Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

May 6

May 6 Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

Crown Princess Mary, Shoes

Jesper Hovring Embroidered Cape Top

May 6

May 6 Jesper Hovring Embroidered Cape Top

Crown Princess Mary, Tops

Jane Taylor Cybele Hat in Navy

May 6

May 6 Jane Taylor Cybele Hat in Navy

Crown Princess Mary, Hats

Forte Forte Pleat Front Trousers

May 2

May 2 Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Etro Printed Leather Belt

May 2

May 2 Etro Printed Leather Belt

Crown Princess Mary, Accessories

Kathmandu Gore Tex Paclite Shell Jacket in Black

Apr 22

Apr 22 Kathmandu Gore Tex Paclite Shell Jacket in Black

Crown Princess Mary, Outerwear

Icebreaker Hyperia Lite Jacket in Navy

Apr 22

Apr 22 Icebreaker Hyperia Lite Jacket in Navy

Crown Princess Mary, Outerwear

Salomon Quest 4D GTX Hiking Boots in Blue/Grey

Apr 22

Apr 22 Salomon Quest 4D GTX Hiking Boots in Blue/Grey

Crown Princess Mary, Shoes

Paul Smith Floral Silk Scarf

Apr 20

Apr 20 Paul Smith Floral Silk Scarf

Crown Princess Mary, Accessories

Cenius & Bach Flower Pendant Earrings in Amethyst

Apr 20

Apr 20 Cenius & Bach Flower Pendant Earrings in Amethyst

Crown Princess Mary, Accessories, Earrings

Sandro Chain-Strap Heeled Sandals

Apr 19

Apr 19 Sandro Chain-Strap Heeled Sandals

Crown Princess Mary, Shoes