What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All in Crown Princess Mary

Valentino Rockstud 85 Pumps in Red Leather

Jul 26

Jul 26 Valentino Rockstud 85 Pumps in Red Leather

Crown Princess Mary, Shoes

Jesper Hovring Wrap Blouse in Red

Jul 26

Jul 26 Jesper Hovring Wrap Blouse in Red

Crown Princess Mary, Tops

Vero Moda OL 2024 Jacket

Jul 26

Jul 26 Vero Moda OL 2024 Jacket

Crown Princess Mary, Outerwear

Zimmermann Devi Swimsuit

Jul 26

Jul 26 Zimmermann Devi Swimsuit

Crown Princess Mary, Swimwear

Palorosa Basket Medium Bag in Paloblue

Jul 26

Jul 26 Palorosa Basket Medium Bag in Paloblue

Crown Princess Mary, Bags

Max Mara Sondrio Jumpsuit in Red

Jul 25

Jul 25 Max Mara Sondrio Jumpsuit in Red

Crown Princess Mary, Jumpsuits

Forte Forte Floral Maxi Skirt

Jul 20

Jul 20 Forte Forte Floral Maxi Skirt

Crown Princess Mary, Bottoms

Mirror in the Sky Tie Dye Long Cardigan

Jul 12

Jul 12 Mirror in the Sky Tie Dye Long Cardigan

Crown Princess Mary, Outerwear

Arteana Augusta Slides in Ecru

Jul 12

Jul 12 Arteana Augusta Slides in Ecru

Crown Princess Mary, Shoes, Princess Josephine

Laksen Mia Shirt

Jul 5

Jul 5 Laksen Mia Shirt

Crown Princess Mary, Tops

Palorosa Basket Large Bag in Powder

Jul 5

Jul 5 Palorosa Basket Large Bag in Powder

Crown Princess Mary, Bags

Meqqusaalik Arnaaluk Hooded Anorak

Jul 5

Jul 5 Meqqusaalik Arnaaluk Hooded Anorak

Crown Princess Mary, Outerwear

Prada Back-Zip Ankle Boots in Brown Suede

Jul 5

Jul 5 Prada Back-Zip Ankle Boots in Brown Suede

Crown Princess Mary, Shoes

Teri Jon by Rickie Freeman Metallic Brocade Shirtdress Gown

Jul 4

Jul 4 Teri Jon by Rickie Freeman Metallic Brocade Shirtdress Gown

Crown Princess Mary, Gowns

Ralph Lauren Collection Grey Belted Trousers

Jul 4

Jul 4 Ralph Lauren Collection Grey Belted Trousers

Crown Princess Mary, Bottoms

Ralph Lauren Collection Slim Suede Belt in Pink

Jul 4

Jul 4 Ralph Lauren Collection Slim Suede Belt in Pink

Crown Princess Mary, Accessories

Hugo Boss Ribbed Knit Skirt

Jul 4

Jul 4 Hugo Boss Ribbed Knit Skirt

Crown Princess Mary, Princess Josephine, Bottoms

Ralph Lauren Collection Slim Suede Belt in Grey

Jul 4

Jul 4 Ralph Lauren Collection Slim Suede Belt in Grey

Crown Princess Mary, Accessories

Joseph Alana Trousers in Dove Grey

Jul 4

Jul 4 Joseph Alana Trousers in Dove Grey

Crown Princess Mary, Bottoms

Laksen Moscow Gloves in Beige

Jul 3

Jul 3 Laksen Moscow Gloves in Beige

Crown Princess Mary, Accessories, Prince Vincent