What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 4, 2026

King Haakon and Queen Sonja attend gala dinner for county governors

November 4, 2026

On Tuesday, King Haakon hosted a gala dinner for county governors at the Royal Palace with Queen Sonja in attendance.

November 4, 2026

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Princess Charlene, Bags

Hermes Kelly Pochette in Black

Princess Charlene, Bags

All in Crown Princess Mary

Mar 4

Mar 4 Max Mara Onirica Coat

Heaven

Crown Princess Mary, Outerwear

Mar 3

Mar 3 Arc'teryx Sentinel Trousers in Stratus / Dk Stratus

Heaven

Crown Princess Mary, Bottoms

Feb 24

Feb 24 Jane Taylor Diamond Crepe Pleated Band in Black

Heaven

Crown Princess Mary, Hats

Feb 5

Feb 5 Valentino Lace Midi Skirt

Heaven

Crown Princess Mary, Bottoms

Jan 31

Jan 31 Heartmade Cropped Jacket

Heaven

Crown Princess Mary, Outerwear, Princess Carina

Jan 27

Jan 27 Sportmax Reneeb Coat

Heaven

Crown Princess Mary, Outerwear

Jan 27

Jan 27 Mulberry Small Islington Bag in Black Silky Calf

Heaven

Crown Princess Mary, Bags

Jan 27

Jan 27 Susanne Juul Velvet Pillbox Hat in Black

Heaven

Crown Princess Mary, Hats

Dec 26

Dec 26 Arma Emy Jacket in Brown Suede

Heaven

Crown Princess Mary, Outerwear

Dec 24

Dec 24 Prada Tweed Coat

Heaven

Crown Princess Mary, Princess Isabella, Outerwear

Dec 24

Dec 24 Prada Embellished High Neck Jumper

Heaven

Crown Princess Mary, Tops

Dec 16

Dec 16 Alberta Ferretti Tailored Trousers

Heaven

Crown Princess Mary, Bottoms

Dec 15

Dec 15 Alberta Ferretti Tailored Double-Breasted Blazer

Heaven

Crown Princess Mary, Outerwear

Dec 15

Dec 15 Alberta Ferretti Pussy-Bow Satin Blouse

Heaven

Crown Princess Mary, Tops

Dec 15

Dec 15 Naledi Copenhagen Allana Ostrich Clutch in Black

Heaven

Crown Princess Mary, Bags

Dec 9

Dec 9 Harris Wharf London Houndstooth-Pattern Blazer

Heaven

Crown Princess Mary, Outerwear

Dec 6

Dec 6 Susanne Juul Leaf Headband in Dark Grey

Heaven

Crown Princess Mary, Hats

Dec 4

Dec 4 Gianvito Rossi Leith Slingback Pumps in Raffia

Heaven

Princess Charlene, Shoes, Crown Princess Mary

Nov 30

Nov 30 Dolce & Gabbana Double Breasted Wool Felt Coat

Heaven

Princess Isabella, Outerwear, Crown Princess Mary

Nov 30

Nov 30 Prada Harako Leopard Pouch

Heaven

Crown Princess Mary, Princess Isabella, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 4 Max Mara Onirica Coat

Mar 3 Arc'teryx Sentinel Trousers in Stratus / Dk Stratus

Feb 24 Jane Taylor Diamond Crepe Pleated Band in Black

Feb 5 Valentino Lace Midi Skirt

Jan 31 Heartmade Cropped Jacket

Jan 27 Sportmax Reneeb Coat

Jan 27 Mulberry Small Islington Bag in Black Silky Calf

Jan 27 Susanne Juul Velvet Pillbox Hat in Black

Dec 26 Arma Emy Jacket in Brown Suede

Dec 24 Prada Tweed Coat

Dec 24 Prada Embellished High Neck Jumper

Dec 16 Alberta Ferretti Tailored Trousers

Dec 15 Alberta Ferretti Tailored Double-Breasted Blazer

Dec 15 Alberta Ferretti Pussy-Bow Satin Blouse

Dec 15 Naledi Copenhagen Allana Ostrich Clutch in Black

Dec 9 Harris Wharf London Houndstooth-Pattern Blazer

Dec 6 Susanne Juul Leaf Headband in Dark Grey

Dec 4 Gianvito Rossi Leith Slingback Pumps in Raffia

Nov 30 Dolce & Gabbana Double Breasted Wool Felt Coat

Nov 30 Prada Harako Leopard Pouch

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