What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Crown Princess Victoria attends 2025 Stockholm Junior Water Prize ceremony

Aug 26, 2025

Aug 26, 2025

Latest Find

Featured

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Crown Princess Mette Marit, Bags

All in Crown Princess Mary

Max Mara Onirica Coat

Mar 4

Mar 4 Max Mara Onirica Coat

Crown Princess Mary, Outerwear

Arc'teryx Sentinel Trousers in Stratus / Dk Stratus

Mar 3

Mar 3 Arc'teryx Sentinel Trousers in Stratus / Dk Stratus

Crown Princess Mary, Bottoms

Jane Taylor Diamond Crepe Pleated Band in Black

Feb 24

Feb 24 Jane Taylor Diamond Crepe Pleated Band in Black

Crown Princess Mary, Hats

Valentino Lace Midi Skirt

Feb 5

Feb 5 Valentino Lace Midi Skirt

Crown Princess Mary, Bottoms

Heartmade Cropped Jacket

Jan 31

Jan 31 Heartmade Cropped Jacket

Crown Princess Mary, Outerwear, Princess Carina

Sportmax Reneeb Coat

Jan 27

Jan 27 Sportmax Reneeb Coat

Crown Princess Mary, Outerwear

Mulberry Small Islington Bag in Black Silky Calf

Jan 27

Jan 27 Mulberry Small Islington Bag in Black Silky Calf

Crown Princess Mary, Bags

Susanne Juul Velvet Pillbox Hat in Black

Jan 27

Jan 27 Susanne Juul Velvet Pillbox Hat in Black

Crown Princess Mary, Hats

Arma Emy Jacket in Brown Suede

Dec 26

Dec 26 Arma Emy Jacket in Brown Suede

Crown Princess Mary, Outerwear

Prada Tweed Coat

Dec 24

Dec 24 Prada Tweed Coat

Crown Princess Mary, Princess Isabella, Outerwear

Prada Embellished High Neck Jumper

Dec 24

Dec 24 Prada Embellished High Neck Jumper

Crown Princess Mary, Tops

Alberta Ferretti Tailored Trousers

Dec 16

Dec 16 Alberta Ferretti Tailored Trousers

Crown Princess Mary, Bottoms

Alberta Ferretti Tailored Double-Breasted Blazer

Dec 15

Dec 15 Alberta Ferretti Tailored Double-Breasted Blazer

Crown Princess Mary, Outerwear

Alberta Ferretti Pussy-Bow Satin Blouse

Dec 15

Dec 15 Alberta Ferretti Pussy-Bow Satin Blouse

Crown Princess Mary, Tops

Naledi Copenhagen Allana Ostrich Clutch in Black

Dec 15

Dec 15 Naledi Copenhagen Allana Ostrich Clutch in Black

Crown Princess Mary, Bags

Harris Wharf London Houndstooth-Pattern Blazer

Dec 9

Dec 9 Harris Wharf London Houndstooth-Pattern Blazer

Crown Princess Mary, Outerwear

Susanne Juul Leaf Headband in Dark Grey

Dec 6

Dec 6 Susanne Juul Leaf Headband in Dark Grey

Crown Princess Mary, Hats

Gianvito Rossi Leith Slingback Pumps in Raffia

Dec 4

Dec 4 Gianvito Rossi Leith Slingback Pumps in Raffia

Princess Charlene, Shoes, Crown Princess Mary

Dolce & Gabbana Double Breasted Wool Felt Coat

Nov 30

Nov 30 Dolce & Gabbana Double Breasted Wool Felt Coat

Princess Isabella, Outerwear, Crown Princess Mary

Prada Harako Leopard Pouch

Nov 30

Nov 30 Prada Harako Leopard Pouch

Crown Princess Mary, Princess Isabella, Bags