What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

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Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

All in Gowns

Jan 12

Jan 12 Givenchy Haute Couture Checked Gown in Red

Heaven

Queen Sofia, Gowns

Jan 4

Jan 4 Leo Lin Monique Embroidered Lace Maxi Dress in Ebony

Polka Popp

Zara Phillips, Gowns

Jan 2

Jan 2 Ulla Johnson Freesia Gown

Heaven

Meghan Markle, Gowns

Dec 24

Dec 24 Gucci Pre-Fall 2015 Leaf Print Gown

Sarah Williams

Crown Princess Marie Chantal, Gowns

Dec 19

Dec 19 Natan Couture Velvet Draped Gown

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Princess Elisabeth, Gowns

Dec 18

Dec 18 Lauren Ralph Lauren Metallic Knit Sleeveless Gown

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Princess Eléonore, Gowns

Dec 14

Dec 14 Silvia Tcherassi Ida Gown

Sarah Williams

Princess Tatiana, Gowns

Dec 11

Dec 11 Max Mara Randers Gown

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Queen Letizia, Gowns

Dec 10

Dec 10 Ole Yde Floral Long Sleeve Gown

Heaven

Crown Princess Mette Marit, Gowns

Dec 10

Dec 10 Tadashi Shoji Isilay Sequin Cape Sleeve Gown

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Princess Catharina-Amalia, Gowns

Dec 3

Dec 3 Suzannah Debutante Elbow Sleeve Gown

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Countess of Wessex, Gowns

Dec 3

Dec 3 Natan Couture Column Gown with Sequin Cape in Petrol Blue

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Queen Mathilde, Gowns

Nov 30

Nov 30 Jacques Zehnder Lace Gown

Sarah Williams

Queen Silvia, Gowns

Nov 30

Nov 30 Nina Ricci Strapless Bow Gown

Sarah Williams

Queen Silvia, Gowns

Nov 30

Nov 30 Jørgen Bender Coral Evening Gown

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Queen Silvia, Gowns

Nov 30

Nov 30 Jørgen Bender Duchesse Silk Gown

Sarah Williams

Queen Silvia, Gowns

Nov 30

Nov 30 Ateljé Felicitas Velvet Gown

Sarah Williams

Queen Silvia, Gowns

Nov 27

Nov 27 Safiyaa Renalla Long Dress in Wild Strawberry

Heaven

Princess Astrid, Gowns

Nov 26

Nov 26 Balenciaga Vintage Strapless Tulle Gown

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Queen Letizia, Gowns

Nov 24

Nov 24 Alexander McQueen Silk-Blend Trimmed Wool Grain de Poudre Gown

Heaven

Princess Charlene, Gowns

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 12 Givenchy Haute Couture Checked Gown in Red

Jan 4 Leo Lin Monique Embroidered Lace Maxi Dress in Ebony

Jan 2 Ulla Johnson Freesia Gown

Dec 24 Gucci Pre-Fall 2015 Leaf Print Gown

Dec 19 Natan Couture Velvet Draped Gown

Dec 18 Lauren Ralph Lauren Metallic Knit Sleeveless Gown

Dec 14 Silvia Tcherassi Ida Gown

Dec 11 Max Mara Randers Gown

Dec 10 Ole Yde Floral Long Sleeve Gown

Dec 10 Tadashi Shoji Isilay Sequin Cape Sleeve Gown

Dec 3 Suzannah Debutante Elbow Sleeve Gown

Dec 3 Natan Couture Column Gown with Sequin Cape in Petrol Blue

Nov 30 Jacques Zehnder Lace Gown

Nov 30 Nina Ricci Strapless Bow Gown

Nov 30 Jørgen Bender Coral Evening Gown

Nov 30 Jørgen Bender Duchesse Silk Gown

Nov 30 Ateljé Felicitas Velvet Gown

Nov 27 Safiyaa Renalla Long Dress in Wild Strawberry

Nov 26 Balenciaga Vintage Strapless Tulle Gown

Nov 24 Alexander McQueen Silk-Blend Trimmed Wool Grain de Poudre Gown

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