What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Nov 4, 2025

Latest Find

Featured

Brunello Cucinelli Alpaca and Wool Prince of Wales Blazer

Princess Charlene, Outerwear

Brunello Cucinelli Alpaca and Wool Prince of Wales Blazer

Princess Charlene, Outerwear

Princess Charlene, Outerwear

All in Hats

Emi Milverton Mia Band

Jun 6

Jun 6 Emi Milverton Mia Band

Savannah Phillips, Hats

Mimi & Lula Woodland Butterfly Alice Band

Jun 5

Jun 5 Mimi & Lula Woodland Butterfly Alice Band

Isla Phillips, Hats

Juliette Botterill Floral Sculpted Sidesweep

Jun 4

Jun 4 Juliette Botterill Floral Sculpted Sidesweep

Zara Phillips, Hats

Jane Taylor Embellished Band in Pink

Jun 3

Jun 3 Jane Taylor Embellished Band in Pink

Lady Louise Windsor, Hats, Countess of Wessex

Emily London Ophelia Pillbox Hat in Black

Jun 3

Jun 3 Emily London Ophelia Pillbox Hat in Black

Princess Eugenie, Hats

Philip Treacy OC 908 Hat

Jun 3

Jun 3 Philip Treacy OC 908 Hat

Duchess of Cambridge, Hats

Juliette Botterill Silk Bow Percher

Jun 3

Jun 3 Juliette Botterill Silk Bow Percher

Princess Beatrice, Hats

Juliette Botterill Hydrangea Bow Percher

Jun 3

Jun 3 Juliette Botterill Hydrangea Bow Percher

Zara Phillips, Hats

John Boyd Leaf Beret in Beige

Jun 2

Jun 2 John Boyd Leaf Beret in Beige

Princess Eugenie, Hats

Juliette Botterill Floral Blossom Percher Hat

Jun 2

Jun 2 Juliette Botterill Floral Blossom Percher Hat

Zara Phillips, Hats

Stephen Jones Granville Hat

Jun 2

Jun 2 Stephen Jones Granville Hat

Meghan Markle, Hats

Philip Treacy OC 915 Hat

Jun 2

Jun 2 Philip Treacy OC 915 Hat

Duchess of Cambridge, Hats

Animo Vaniz Cap in Navy/White

May 29

May 29 Animo Vaniz Cap in Navy/White

Zara Phillips, Hats

Silvia Fletcher for Lock & Co Morning Rose Hat in Beige

May 28

May 28 Silvia Fletcher for Lock & Co Morning Rose Hat in Beige

Duchess of Cambridge, Hats

Camilla Rose Millinery Dandelion Headband in Geometric Print

May 25

May 25 Camilla Rose Millinery Dandelion Headband in Geometric Print

Princess Beatrice, Hats

Philip Treacy OC 896 Hat

May 25

May 25 Philip Treacy OC 896 Hat

Duchess of Cambridge, Hats

Mathilde Førster Twist Trim Hat

May 21

May 21 Mathilde Førster Twist Trim Hat

Hats, Queen Margrethe

Jane Taylor London Lyssa Hat in Pink

May 18

May 18 Jane Taylor London Lyssa Hat in Pink

Duchess of Cambridge, Hats

Jane Taylor London Moselle Hat in White

May 18

May 18 Jane Taylor London Moselle Hat in White

Countess of Wessex, Hats

Jane Taylor Fernanda Hat in Navy

May 7

May 7 Jane Taylor Fernanda Hat in Navy

Countess of Wessex, Hats