What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All in Outerwear

Alberta Ferretti Houndstooth Print Jacket

Sep 3

Sep 3 Alberta Ferretti Houndstooth Print Jacket

Crown Princess Mette Marit, Outerwear

Zara Handmade Coat

Sep 3

Sep 3 Zara Handmade Coat

Princess Ingrid-Alexandra, Outerwear

Emilio Pucci Wool and Angora-Blend Coat in Blue

Sep 3

Sep 3 Emilio Pucci Wool and Angora-Blend Coat in Blue

Queen Sonja, Outerwear

Veronica Beard Lonny Stretch-Linen Dickey Jacket in Heathered Vapor

Aug 31

Aug 31 Veronica Beard Lonny Stretch-Linen Dickey Jacket in Heathered Vapor

Zara Phillips, Outerwear

Animo Lud Competition Jacket in Blu Navy

Aug 29

Aug 29 Animo Lud Competition Jacket in Blu Navy

Zara Phillips, Outerwear

Zara Stripe Duster Long Coat

Aug 27

Aug 27 Zara Stripe Duster Long Coat

Queen Maxima, Outerwear

Lanvin Double Breasted Frayed Coat

Aug 26

Aug 26 Lanvin Double Breasted Frayed Coat

Crown Princess Mette Marit, Outerwear

Prada Stitch Detail Double Breasted Coat

Aug 25

Aug 25 Prada Stitch Detail Double Breasted Coat

Crown Princess Mette Marit, Outerwear

Zara Premium Embroidered Jacket

Aug 25

Aug 25 Zara Premium Embroidered Jacket

Crown Princess Mette Marit, Outerwear

Zara Pink Oversized Blazer

Aug 25

Aug 25 Zara Pink Oversized Blazer

Crown Princess Mette Marit, Outerwear

Zara Sequin Trim Cardigan

Aug 25

Aug 25 Zara Sequin Trim Cardigan

Crown Princess Mette Marit, Outerwear

Valentino Ruched Waist Coat

Aug 25

Aug 25 Valentino Ruched Waist Coat

Crown Princess Mette Marit, Outerwear

Prada Ruffle Front Coat

Aug 25

Aug 25 Prada Ruffle Front Coat

Crown Princess Mette Marit, Princess Madeleine, Outerwear

Prada Ruffle Front Jacket in Nude

Aug 25

Aug 25 Prada Ruffle Front Jacket in Nude

Crown Princess Mette Marit, Outerwear

Valentino Lace Floral Coat in Navy

Aug 25

Aug 25 Valentino Lace Floral Coat in Navy

Crown Princess Mette Marit, Outerwear

Barbour by ALEXACHUNG Lucille Jacket

Aug 25

Aug 25 Barbour by ALEXACHUNG Lucille Jacket

Princess Maria-Olympia, Outerwear

TSH Flower Coat

Aug 25

Aug 25 TSH Flower Coat

Crown Princess Mette Marit, Outerwear

Mackage Sanna Rain Cape

Aug 23

Aug 23 Mackage Sanna Rain Cape

Crown Princess Mary, Outerwear

Vanessa Bruno Athé Cotton Zip Coat

Aug 23

Aug 23 Vanessa Bruno Athé Cotton Zip Coat

Princess Beatrice, Outerwear

Nanos Collarless Wool Jacket

Aug 23

Aug 23 Nanos Collarless Wool Jacket

Princess Leonor, Outerwear