What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

October 10, 2026

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HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

All in Outerwear

Oct 15

Oct 15 Natan Couture Neoprene Belted Jacket

Heaven

Queen Mathilde, Outerwear

Oct 14

Oct 14 Barbara Bui Fluid Suiting Jacket

Heaven

Grand Duchess Maria Teresa, Outerwear

Oct 14

Oct 14 Christian Dior Jacket with Puff Sleeves in Red

Heaven

Queen Mathilde, Outerwear

Oct 14

Oct 14 Loro Piana Herwin Coat

Heaven

Outerwear, Crown Princess Marie Chantal

Oct 14

Oct 14 Oscar de la Renta Self-Sash Tweed Jacket

Heaven

Queen Maxima, Outerwear

Oct 13

Oct 13 Rails Collins Jacket in Green Leopard-Print

Polka Popp

Zara Phillips, Outerwear

Oct 12

Oct 12 Rena Lange Zebra Jacket

Sarah Williams

Queen Silvia, Outerwear

Oct 12

Oct 12 Hugo Boss x Caro Daur Relaxed Fit Trench Coat

Heaven

Queen Letizia, Outerwear

Oct 12

Oct 12 Rena Lange Striped Silk Blazer

Sarah Williams

Princess Laurentien, Outerwear

Oct 12

Oct 12 Giorgio Armani Geometric Blazer

Sarah Williams

Queen Silvia, Outerwear

Oct 11

Oct 11 J.Crew Cotton Lady Jacket Cardigan in Beige

Heaven

Princess Madeleine, Outerwear

Oct 11

Oct 11 Max Mara Venas Coat

Heaven

Crown Princess Mary, Outerwear

Oct 11

Oct 11 Jonathan Simkhai Rowen Jacket in Black

Heaven

Princess Madeleine, Outerwear

Oct 11

Oct 11 Carolina Herrera Straight Tweed Jacket in Green/Navy

Heaven

HGD Stéphanie, Outerwear

Oct 10

Oct 10 Rodebjer Agnes Wool Jacket in Whipped Cream

Heaven

Princess Sofia, Outerwear

Oct 8

Oct 8 StyleIn Treviso Jacket in Dove Blue

Heaven

Princess Sofia, Outerwear

Oct 5

Oct 5 Massimo Dutti Trench Coat with Belt

Heaven

Queen Letizia, Outerwear

Oct 4

Oct 4 Emilia Wickstead Nics Jacket in Green & Pink Houndstooth Boucle

Heaven

Princess Charlene, Outerwear

Oct 2

Oct 2 Alejandro de Miguel Embellished Red Blazer

Heaven

Queen Sofia, Outerwear

Oct 2

Oct 2 Emporio Armani Cady Crepe Single-Breasted Jacket in Azure

Heaven

HGD Stéphanie, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 15 Natan Couture Neoprene Belted Jacket

Oct 14 Barbara Bui Fluid Suiting Jacket

Oct 14 Christian Dior Jacket with Puff Sleeves in Red

Oct 14 Loro Piana Herwin Coat

Oct 14 Oscar de la Renta Self-Sash Tweed Jacket

Oct 13 Rails Collins Jacket in Green Leopard-Print

Oct 12 Rena Lange Zebra Jacket

Oct 12 Hugo Boss x Caro Daur Relaxed Fit Trench Coat

Oct 12 Rena Lange Striped Silk Blazer

Oct 12 Giorgio Armani Geometric Blazer

Oct 11 J.Crew Cotton Lady Jacket Cardigan in Beige

Oct 11 Max Mara Venas Coat

Oct 11 Jonathan Simkhai Rowen Jacket in Black

Oct 11 Carolina Herrera Straight Tweed Jacket in Green/Navy

Oct 10 Rodebjer Agnes Wool Jacket in Whipped Cream

Oct 8 StyleIn Treviso Jacket in Dove Blue

Oct 5 Massimo Dutti Trench Coat with Belt

Oct 4 Emilia Wickstead Nics Jacket in Green & Pink Houndstooth Boucle

Oct 2 Alejandro de Miguel Embellished Red Blazer

Oct 2 Emporio Armani Cady Crepe Single-Breasted Jacket in Azure

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