What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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June 13, 2026

King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

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Queen Letizia, Dresses

Felipe Varela Contrast Trim Dress

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All in Prince Alexander

Oct 14

Oct 14 Kavat Rullsand Sandals in Yellow

Sarah Williams

Prince Gabriel, Prince Alexander, Shoes

Aug 17

Aug 17 Polarn O. Pyret Waterproof Bib Shell Pants

Sarah Williams

Bottoms, Prince Alexander

Aug 17

Aug 17 Kavat Gimo WP Boots in Yellow

Sarah Williams

Shoes, Prince Alexander

Jul 26

Jul 26 Lindex Red Striped Shirt

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Tops, Prince Alexander

Jul 26

Jul 26 Kavat Hällevik EP in Dark Blue

Sarah Williams

Shoes, Prince Alexander

Jul 26

Jul 26 Vilebrequin Green Starfish Swimshorts

Sarah Williams

Prince Alexander, Swimwear

Jun 29

Jun 29 Superga 2750 Cotu Classic Trainers in White

Sarah Williams

Duchess of Cambridge, Shoes, Tatiana Casiraghi, Princess Sofia, Queen Silvia, Crown Princess Victoria, Princess Ingrid-Alexandra, Beatrice Casiraghi, Autumn Phillips, Crown Princess Mette Marit, Charlotte Casiraghi, Prince Alexander, Zara Phillips

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 14 Kavat Rullsand Sandals in Yellow

Aug 17 Polarn O. Pyret Waterproof Bib Shell Pants

Aug 17 Kavat Gimo WP Boots in Yellow

Jul 26 Lindex Red Striped Shirt

Jul 26 Kavat Hällevik EP in Dark Blue

Jul 26 Vilebrequin Green Starfish Swimshorts

Jun 29 Superga 2750 Cotu Classic Trainers in White

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