What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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European Royal Families attend Olympic Games Opening Ceremony

Feb 6, 2026

European Royal Families attend Olympic Games Opening Ceremony

Feb 6, 2026

Feb 6, 2026

Latest Find

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Mango Suit Waistcoat with Buttons in Maroon

Princess Catharina-Amalia, Tops

Mango Suit Waistcoat with Buttons in Maroon

Princess Catharina-Amalia, Tops

Princess Catharina-Amalia, Tops

All in Princess Ingrid-Alexandra

Alberta Ferretti Sleeveless Ruffled Gown

Jun 17

Jun 17 Alberta Ferretti Sleeveless Ruffled Gown

Princess Ingrid-Alexandra, Crown Princess Mette Marit, Gowns

Tod's Vintage Sequin Mini Bag

Jun 16

Jun 16 Tod's Vintage Sequin Mini Bag

Princess Ingrid-Alexandra, Bags

Monique Lhuillier Embellished Strapless Tulle Gown

Jun 16

Jun 16 Monique Lhuillier Embellished Strapless Tulle Gown

Princess Ingrid-Alexandra, Gowns

Adidas Run Falcon 2.0 Sneakers

Jun 13

Jun 13 Adidas Run Falcon 2.0 Sneakers

Princess Ingrid-Alexandra, Shoes

Max Mara Agadir Wool Collarless Coat

May 17

May 17 Max Mara Agadir Wool Collarless Coat

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Pomellato Nudo Classic Ring in Smoky Quartz

May 4

May 4 Pomellato Nudo Classic Ring in Smoky Quartz

Accessories, Rings, Crown Princess Mette Marit, Princess Ingrid-Alexandra

By Malina Dawn Coat in Sand Check

May 2

May 2 By Malina Dawn Coat in Sand Check

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Bonpoint Maple Coat

Mar 12

Mar 12 Bonpoint Maple Coat

Princess Estelle, Outerwear, Princess Ingrid-Alexandra

Marc Jacobs Marc 552/G/S Sunglasses in Black/Gold

Mar 7

Mar 7 Marc Jacobs Marc 552/G/S Sunglasses in Black/Gold

Princess Ingrid-Alexandra, Accessories, Sunglasses

Puma Oslo Maja Sneakers in White and Gold

Mar 6

Mar 6 Puma Oslo Maja Sneakers in White and Gold

Princess Ingrid-Alexandra, Shoes

TwentyFour x Kollen Ski Jacket

Mar 6

Mar 6 TwentyFour x Kollen Ski Jacket

Princess Ingrid-Alexandra, Crown Princess Mette Marit, Queen Sonja, Outerwear

Demellier London Los Angeles Bag in Black Shearling

Mar 6

Mar 6 Demellier London Los Angeles Bag in Black Shearling

Princess Ingrid-Alexandra, Bags

Mar 6

Mar 6 Lacoste Logo Hairband in Navy

Princess Ingrid-Alexandra, Accessories

Aspinal of London Large Essential Flat Pouch in Navy Pebble

Mar 1

Mar 1 Aspinal of London Large Essential Flat Pouch in Navy Pebble

Bags, Crown Princess Mette Marit, Princess Ingrid-Alexandra

Helly Hansen Salt Jacket in Black/Red

Feb 20

Feb 20 Helly Hansen Salt Jacket in Black/Red

Princess Ingrid-Alexandra, Outerwear

Nike Free Run 2017 Shoes in White/Black

Feb 16

Feb 16 Nike Free Run 2017 Shoes in White/Black

Princess Ingrid-Alexandra, Shoes

Nike Tanjun Shoes in Pure Platinum / Lava Glow

Feb 16

Feb 16 Nike Tanjun Shoes in Pure Platinum / Lava Glow

Princess Ingrid-Alexandra, Shoes

Chinti and Parker Cherry Motif Jumper in Silver Marl

Feb 16

Feb 16 Chinti and Parker Cherry Motif Jumper in Silver Marl

Princess Ingrid-Alexandra, Tops

Hunter Original Tall Wellington Boots in Navy

Feb 13

Feb 13 Hunter Original Tall Wellington Boots in Navy

Princess Ingrid-Alexandra, Shoes

Beckmann Sport Junior 30 Backpack

Feb 12

Feb 12 Beckmann Sport Junior 30 Backpack

Princess Ingrid-Alexandra, Bags