What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends 2025 Festival of Remembrance

Nov 8, 2025

British Royal Family attends 2025 Festival of Remembrance

Nov 8, 2025

Nov 8, 2025

Latest Find

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Anine Bing Lydia Jacket in Blue/Red Tweed

Princess Madeleine, Outerwear

Anine Bing Lydia Jacket in Blue/Red Tweed

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All in Princess Madeleine

Zac Posen Jaccard Dress in Black

Jan 21

Jan 21 Zac Posen Jaccard Dress in Black

Princess Madeleine, Dresses

Victoria Beckham Dropped Waist Dress in Black

Jan 21

Jan 21 Victoria Beckham Dropped Waist Dress in Black

Princess Madeleine, Dresses

Zimmermann Espionage Midi Dress in Pink

Jan 21

Jan 21 Zimmermann Espionage Midi Dress in Pink

Princess Madeleine, Dresses

BCBGMaxAzria One-Shoulder Ruffle Dress in Blue

Jan 21

Jan 21 BCBGMaxAzria One-Shoulder Ruffle Dress in Blue

Princess Madeleine, Dresses

Armani Collezioni Bow Dress in Dark Grey

Jan 21

Jan 21 Armani Collezioni Bow Dress in Dark Grey

Princess Madeleine, Dresses

Giambattista Valli Garden Gown

Jan 21

Jan 21 Giambattista Valli Garden Gown

Princess Madeleine, Gowns

Amanda Wakeley Halter Gown in Grey

Jan 21

Jan 21 Amanda Wakeley Halter Gown in Grey

Princess Madeleine, Gowns

Jenny Packham Grecian Gown in Silver

Jan 20

Jan 20 Jenny Packham Grecian Gown in Silver

Princess Madeleine, Gowns

Marchesa Strapless Embroidered Gown

Jan 20

Jan 20 Marchesa Strapless Embroidered Gown

Princess Madeleine

Marchesa appliqué silk-chiffon gown

Jan 20

Jan 20 Marchesa appliqué silk-chiffon gown

Princess Madeleine, Gowns

Roberto Cavalli Embellished Satin-jersey Gown

Jan 20

Jan 20 Roberto Cavalli Embellished Satin-jersey Gown

Princess Madeleine, Gowns

Oscar de la Renta Sleeveless Gown in Pink

Jan 20

Jan 20 Oscar de la Renta Sleeveless Gown in Pink

Princess Madeleine, Gowns

Ralph Lauren Boatneck Gown in Purple

Jan 20

Jan 20 Ralph Lauren Boatneck Gown in Purple

Princess Madeleine, Gowns

By Malina Nova Gown in Green

Jan 20

Jan 20 By Malina Nova Gown in Green

Princess Madeleine, Gowns

Ida Sjöstedt HC16 Gown

Jan 20

Jan 20 Ida Sjöstedt HC16 Gown

Princess Madeleine, Gowns

Tiffany Rose Amelia Gown in Blue

Jan 20

Jan 20 Tiffany Rose Amelia Gown in Blue

Princess Madeleine, Gowns

Valentino Draped Evening Gown with Lace

Jan 20

Jan 20 Valentino Draped Evening Gown with Lace

Princess Madeleine, Gowns

Vera Wang Maids Strapless Gown in Blue

Jan 20

Jan 20 Vera Wang Maids Strapless Gown in Blue

Princess Madeleine, Gowns

Giambattista Valli Appliquéd Floral-print Gown

Jan 19

Jan 19 Giambattista Valli Appliquéd Floral-print Gown

Princess Madeleine, Queen Maxima, Gowns

Dolce & Gabbana Lace Gown in Grey

Jan 19

Jan 19 Dolce & Gabbana Lace Gown in Grey

Princess Madeleine, Gowns