What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All in Princess Sofia

Susan Szatmary Port Doré Lime Clutch

Mar 17

Mar 17 Susan Szatmary Port Doré Lime Clutch

Princess Sofia, Bags

Philosophy di Lorenzo Serafini Black Lace Trimmed Long Sleeve Dress

Jan 21

Jan 21 Philosophy di Lorenzo Serafini Black Lace Trimmed Long Sleeve Dress

Princess Sofia, Dresses