What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

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Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

All in Princess Sofia

Dec 23

Dec 23 Hobbs Cotton Ellis Sweater

Sarah Williams

Princess Sofia, Tops

Dec 23

Dec 23 H&M Mohair-blend Jumper

Sarah Williams

Princess Sofia, Tops

Dec 23

Dec 23 H&M Linen Shirt

Sarah Williams

Princess Sofia, Tops

Dec 23

Dec 23 H&M MAMA Crêpe Blouse

Sarah Williams

Princess Sofia, Tops

Dec 23

Dec 23 Diane von Furstenberg Abbi Top

Sarah Williams

Princess Sofia, Tops

Dec 23

Dec 23 Daisy Grace ICU Top in White

Sarah Williams

Princess Sofia, Tops

Dec 23

Dec 23 COS Textured Jacquard-Knit Top

Sarah Williams

Princess Sofia, Tops

Dec 23

Dec 23 COS Drape Detail A-Line Top

Sarah Williams

Princess Sofia, Tops

Dec 22

Dec 22 COS A-Line Top with Soft Neck

Sarah Williams

Princess Sofia, Tops

Dec 22

Dec 22 By Malina Hiba Blouse in Black

Sarah Williams

Princess Sofia, Tops

Dec 22

Dec 22 By Malina Blossom Blouse in White

Sarah Williams

Princess Sofia, Tops

Dec 22

Dec 22 Carin Wester Veda Blouse

Sarah Williams

Princess Sofia, Tops

Dec 22

Dec 22 Hunkydory Wenlock Blouse

Sarah Williams

Princess Sofia, Tops

Dec 22

Dec 22 Hunkydory Portcullis 3 Tone Suede Trousers

Sarah Williams

Princess Sofia, Bottoms

Dec 22

Dec 22 Drop of Mindfulness Bow II Leggings in Tropical

Sarah Williams

Princess Sofia, Bottoms

Dec 21

Dec 21 Ahlvar Yui Top in Floral

Sarah Williams

Princess Sofia, Tops

Dec 21

Dec 21 Ahlvar Yui Top in Dark Red

Sarah Williams

Princess Sofia, Tops

Dec 21

Dec 21 Ahlvar Yui Top in Powder

Sarah Williams

Princess Sofia, Tops

Dec 21

Dec 21 Ahlvar Yui Top in White

Sarah Williams

Princess Sofia, Tops

Dec 21

Dec 21 Karen Millen Fringed Tweed Jacket

Sarah Williams

Princess Sofia, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 23 Hobbs Cotton Ellis Sweater

Dec 23 H&M Mohair-blend Jumper

Dec 23 H&M Linen Shirt

Dec 23 H&M MAMA Crêpe Blouse

Dec 23 Diane von Furstenberg Abbi Top

Dec 23 Daisy Grace ICU Top in White

Dec 23 COS Textured Jacquard-Knit Top

Dec 23 COS Drape Detail A-Line Top

Dec 22 COS A-Line Top with Soft Neck

Dec 22 By Malina Hiba Blouse in Black

Dec 22 By Malina Blossom Blouse in White

Dec 22 Carin Wester Veda Blouse

Dec 22 Hunkydory Wenlock Blouse

Dec 22 Hunkydory Portcullis 3 Tone Suede Trousers

Dec 22 Drop of Mindfulness Bow II Leggings in Tropical

Dec 21 Ahlvar Yui Top in Floral

Dec 21 Ahlvar Yui Top in Dark Red

Dec 21 Ahlvar Yui Top in Powder

Dec 21 Ahlvar Yui Top in White

Dec 21 Karen Millen Fringed Tweed Jacket

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