What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

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Infanta Sofia, Bags

All in Princess Sofia

Caroline Svedbom Grand Entrence Necklace

May 18

May 18 Caroline Svedbom Grand Entrence Necklace

Princess Sofia, Accessories, Necklace

Sanna Evers Rokoko Earrings

May 18

May 18 Sanna Evers Rokoko Earrings

Princess Sofia, Accessories, Earrings

Andiata Joyce 85 Skirt in Blue

May 18

May 18 Andiata Joyce 85 Skirt in Blue

Princess Sofia, Bottoms

Andiata Kiana Blouse in Blue

May 18

May 18 Andiata Kiana Blouse in Blue

Princess Sofia, Tops

Christian Louboutin Vanite Clutch in Red Satin

May 17

May 17 Christian Louboutin Vanite Clutch in Red Satin

Princess Sofia, Bags

Bottega Veneta The Mini Pouch Bag in White Leather

May 17

May 17 Bottega Veneta The Mini Pouch Bag in White Leather

Princess Sofia, Bags

LWL Jewelry Floating Flower Ring

May 2

May 2 LWL Jewelry Floating Flower Ring

Princess Sofia, Earrings, Accessories

Rare Jewelry High Choker

Apr 30

Apr 30 Rare Jewelry High Choker

Princess Sofia, Accessories, Bracelet

Andiata Phillys Coat

Apr 30

Apr 30 Andiata Phillys Coat

Princess Sofia, Outerwear

Pia Tjelta Addison Embellished Gown

Apr 29

Apr 29 Pia Tjelta Addison Embellished Gown

Princess Sofia, Gowns

Rare Jewelry Band Ring in White Gold and Pink Sapphires

Apr 29

Apr 29 Rare Jewelry Band Ring in White Gold and Pink Sapphires

Princess Sofia, Accessories, Rings

Tiger of Sweden Irez Trousers in Shadow

Apr 29

Apr 29 Tiger of Sweden Irez Trousers in Shadow

Princess Sofia, Bottoms

Tiger of Sweden Nicee Blazer in Shadow

Apr 29

Apr 29 Tiger of Sweden Nicee Blazer in Shadow

Princess Sofia, Outerwear

Bolinder Stockholm Cocktail Bag in Ivory

Apr 27

Apr 27 Bolinder Stockholm Cocktail Bag in Ivory

Princess Sofia, Bags

By Malina Aline Skirt in Wild Blossom

Apr 27

Apr 27 By Malina Aline Skirt in Wild Blossom

Princess Sofia, Bottoms

Clara Fina Love Rain Earrings

Apr 25

Apr 25 Clara Fina Love Rain Earrings

Princess Sofia, Accessories, Earrings

Lars Wallin Neck Bow Ruffled Gown

Apr 25

Apr 25 Lars Wallin Neck Bow Ruffled Gown

Princess Sofia, Gowns

Christian Louboutin Palmette Small Clutch in Taiga Green Satin

Apr 6

Apr 6 Christian Louboutin Palmette Small Clutch in Taiga Green Satin

Princess Sofia, Bags, Princess Caroline

Stinaa.J Elsa Pumps in Sand Suede

Apr 4

Apr 4 Stinaa.J Elsa Pumps in Sand Suede

Princess Sofia, Shoes

Rodebjer Polly Blazer

Apr 2

Apr 2 Rodebjer Polly Blazer

Princess Sofia, Outerwear