What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

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Infanta Sofia, Bags

All in Princess Sofia

Susan Szatmary Voltaire Belt

Sep 12

Sep 12 Susan Szatmary Voltaire Belt

Princess Sofia, Accessories

Nootka Coral Earrings

Sep 1

Sep 1 Nootka Coral Earrings

Princess Sofia, Accessories, Earrings

By Malina Tulip Top

Aug 29

Aug 29 By Malina Tulip Top

Princess Sofia, Tops

MaxJenny! Triple Skirt in Sicily Light Blue

Aug 29

Aug 29 MaxJenny! Triple Skirt in Sicily Light Blue

Princess Sofia, Bottoms

ASOS Edition Frill Sequin Smock Mini Dress in Blush

Aug 22

Aug 22 ASOS Edition Frill Sequin Smock Mini Dress in Blush

Princess Sofia, Dresses

Bolinder Stockholm Clutch Bag in Silver

Aug 22

Aug 22 Bolinder Stockholm Clutch Bag in Silver

Princess Sofia, Bags

Scotch & Soda The Charm Flared Jeans

Jul 17

Jul 17 Scotch & Soda The Charm Flared Jeans

Princess Sofia, Bottoms

Tiger of Sweden Valona P Dress

Jul 17

Jul 17 Tiger of Sweden Valona P Dress

Princess Sofia, Dresses

Soft Goat Boyfriend O-neck Jumper

Jul 17

Jul 17 Soft Goat Boyfriend O-neck Jumper

Princess Sofia, Tops

Edblad Papillon Necklace

Jul 14

Jul 14 Edblad Papillon Necklace

Princess Sofia, Accessories, Necklace

By Malina Josephine Dress

Jul 14

Jul 14 By Malina Josephine Dress

Princess Sofia, Dresses

Castaner Bromelia Sandals in Tan

Jul 13

Jul 13 Castaner Bromelia Sandals in Tan

Princess Sofia, Shoes

Bottega Veneta BV1082SK-001 Square Sunglasses

Jul 13

Jul 13 Bottega Veneta BV1082SK-001 Square Sunglasses

Princess Sofia, Accessories, Sunglasses

CravingFor Diamond Choker Necklace

Jul 13

Jul 13 CravingFor Diamond Choker Necklace

Princess Sofia, Accessories, Necklace

Hobbs Diana Dress

Jun 11

Jun 11 Hobbs Diana Dress

Princess Sofia, Dresses

Sanna Evers Circle Earrings

May 24

May 24 Sanna Evers Circle Earrings

Princess Sofia, Accessories, Earrings

Day Birger et Mikkelsen Malory Dress

May 24

May 24 Day Birger et Mikkelsen Malory Dress

Princess Sofia, Dresses

Chica Boom Bags Granny Square Bag

May 24

May 24 Chica Boom Bags Granny Square Bag

Princess Sofia, Bags

Cartier Double C de Cartier Mini Chain Bag in Pink

May 18

May 18 Cartier Double C de Cartier Mini Chain Bag in Pink

Princess Sofia, Bags

Cartier Panthère de Cartier Top Handle Mini Bag in Blue

May 18

May 18 Cartier Panthère de Cartier Top Handle Mini Bag in Blue

Princess Sofia, Bags