What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Apr 28

Apr 28 Hugo Boss Carol Belt

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Apr 22

Apr 22 Hugo Boss V-Neck Silk Blouse

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Apr 20

Apr 20 Carolina Herrera Lacito Insignia 20 Slingback Pumps

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Apr 17

Apr 17 Massimo Dutti Button Down Shirt

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Apr 17 Miu Miu Vitello Satchel Bag

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Apr 17

Apr 17 Barbara Goenaga Sydney Necklace

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Apr 15

Apr 15 Barbara Goenaga Little Rayo Iconic Earrings

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Apr 10

Apr 10 Coosy Maria Shirt

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Apr 10

Apr 10 Mirto Textured Straight-Leg Trousers

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Apr 10

Apr 10 Mirto Textured Single-Breasted Blazer

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Apr 8

Apr 8 Sézane Elodie Mary Jane Pumps

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Apr 8

Apr 8 Hugo Boss Sleeveless Floral Blouse

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Mar 12

Mar 12 Carolina Herrera Pleat Details Silk Blouse

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Mar 12

Mar 12 Zara Flecked Straight-Leg Trousers

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Queen Letizia, Bottoms

Mar 12

Mar 12 Zara Flecked Double-Breasted Blazer

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Queen Letizia, Outerwear

Mar 4

Mar 4 Sportmax Hangar Trousers

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Mar 4

Mar 4 Sportmax Adamo Blazer

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Mar 3 Magrit Buckle Low Heel Pumps in Nude

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Feb 25

Feb 25 Carmina Hills Chelsea Boots

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Queen Letizia, Shoes

Feb 25

Feb 25 Ceramica Nua Opera Earrings

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Queen Letizia, Accessories, Earrings

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 28 Hugo Boss Carol Belt

Apr 22 Hugo Boss V-Neck Silk Blouse

Apr 20 Carolina Herrera Lacito Insignia 20 Slingback Pumps

Apr 17 Massimo Dutti Button Down Shirt

Apr 17 Miu Miu Vitello Satchel Bag

Apr 17 Barbara Goenaga Sydney Necklace

Apr 15 Barbara Goenaga Little Rayo Iconic Earrings

Apr 10 Coosy Maria Shirt

Apr 10 Mirto Textured Straight-Leg Trousers

Apr 10 Mirto Textured Single-Breasted Blazer

Apr 8 Sézane Elodie Mary Jane Pumps

Apr 8 Hugo Boss Sleeveless Floral Blouse

Mar 12 Carolina Herrera Pleat Details Silk Blouse

Mar 12 Zara Flecked Straight-Leg Trousers

Mar 12 Zara Flecked Double-Breasted Blazer

Mar 4 Sportmax Hangar Trousers

Mar 4 Sportmax Adamo Blazer

Mar 3 Magrit Buckle Low Heel Pumps in Nude

Feb 25 Carmina Hills Chelsea Boots

Feb 25 Ceramica Nua Opera Earrings

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