What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

Nov 16, 2025

Latest Find

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Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All in Queen Mathilde

Gianvito Rossi Gianvito 105 Pumps in Praline Suede

Jun 27

Jun 27 Gianvito Rossi Gianvito 105 Pumps in Praline Suede

Duchess of Cambridge, Shoes, Queen Maxima, Queen Mathilde

Jimmy Choo Romy 100 Pumps in Navy Suede

Jun 26

Jun 26 Jimmy Choo Romy 100 Pumps in Navy Suede

Shoes, Princess Marie, Zara Phillips, Crown Princess Mary, Queen Mathilde, Princess Tatiana

Christian Dior D-Choc Pumps in Nude Suede

Jun 21

Jun 21 Christian Dior D-Choc Pumps in Nude Suede

Meghan Markle, Shoes, Queen Mathilde