What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Sep 7, 2025

Latest Find

Featured

Max Mara Pleated Dress

Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

All in Shoes

Veja V-12 Leather Sneakers in Camel

Jun 8

Jun 8 Veja V-12 Leather Sneakers in Camel

Queen Mathilde, Shoes

Alexander McQueen Oversized Sneakers in White/Patchouli Suede

Jun 8

Jun 8 Alexander McQueen Oversized Sneakers in White/Patchouli Suede

Princess Beatrice, Shoes

Ariat Fuse Waterproof Shoes in Black

Jun 8

Jun 8 Ariat Fuse Waterproof Shoes in Black

Zara Phillips, Shoes

Nike Air Max 1 Shoes in Anthracite/Black/Club Pink

Jun 8

Jun 8 Nike Air Max 1 Shoes in Anthracite/Black/Club Pink

Charlotte Casiraghi, Shoes

Lanvin Appliqué Buckle Sandals

Jun 8

Jun 8 Lanvin Appliqué Buckle Sandals

Charlotte Casiraghi, Shoes

Giorgio Armani Monogramed Pumps

Jun 7

Jun 7 Giorgio Armani Monogramed Pumps

Queen Mathilde, Shoes

Giorgio Armani Woven Flower Pumps

Jun 7

Jun 7 Giorgio Armani Woven Flower Pumps

Queen Mathilde, Shoes

Pom d'Api Daisy Shoes in Black Patent

Jun 6

Jun 6 Pom d'Api Daisy Shoes in Black Patent

Princess Estelle, Shoes

Sergio Rossi Virginia Pumps in Red

Jun 5

Jun 5 Sergio Rossi Virginia Pumps in Red

HGD Stéphanie, Shoes

Yves Saint Laurent Tribute Mid Heel Pumps in Black Patent Leather

Jun 3

Jun 3 Yves Saint Laurent Tribute Mid Heel Pumps in Black Patent Leather

Princess Marie, Shoes

Emporio Armani Embossed Bow Pumps

Jun 3

Jun 3 Emporio Armani Embossed Bow Pumps

Queen Mathilde, Shoes

Natan PVC D'Orsay Pumps in Orange Suede/Leather

Jun 3

Jun 3 Natan PVC D'Orsay Pumps in Orange Suede/Leather

Queen Maxima, Shoes

Emporio Armani Moccasin Pumps

Jun 1

Jun 1 Emporio Armani Moccasin Pumps

Queen Mathilde, Shoes

Emporio Armani Open Toe Pumps in Pink

Jun 1

Jun 1 Emporio Armani Open Toe Pumps in Pink

Queen Mathilde, Shoes

Jacadi Canvas Trainers in Navy Blue

Jun 1

Jun 1 Jacadi Canvas Trainers in Navy Blue

Prince Jacques, Shoes

Natan Strass Cocktail Sandals in Nude Suede

May 30

May 30 Natan Strass Cocktail Sandals in Nude Suede

Queen Mathilde, Shoes

Natan Quilted Pattern Pointed Toe Pumps in Fuchsia Suede

May 30

May 30 Natan Quilted Pattern Pointed Toe Pumps in Fuchsia Suede

Queen Maxima, Shoes, Queen Mathilde

Natan Cut Out Peep Toe Pumps in Black Satin

May 30

May 30 Natan Cut Out Peep Toe Pumps in Black Satin

Shoes, Queen Maxima

Natan Flower Detail Peep Toe Pumps in Orange Suede

May 30

May 30 Natan Flower Detail Peep Toe Pumps in Orange Suede

Queen Mathilde, Shoes

Natan Cutout Pumps in Yellow Suede

May 30

May 30 Natan Cutout Pumps in Yellow Suede

Queen Maxima, Shoes