What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Erdem Printed Flutter-Sleeves Midi Dress

Princess Charlene, Dresses

Erdem Printed Flutter-Sleeves Midi Dress

Princess Charlene, Dresses

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Princess Charlene, Dresses

EQPE

Fabienne Delvigne

Sonia

Daligio

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H&M

Helly Hansen

Kerstin Carlefalk

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Mode Rosa

Philip Treacy

Blue

Bespoke, blue

Bespoke/light pink

Bespoke/light pink

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Valerie Valentine

Whiteley

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