What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Latest Find

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Arma Emy Jacket in Brown Suede

Crown Princess Mary, Outerwear

Arma Emy Jacket in Brown Suede

Crown Princess Mary, Outerwear

Crown Princess Mary, Outerwear

1 Saint Avenue

Becksöndergaard

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Bernadotte & Kylberg

Bigli Jewels

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Blue Billie

Bottega Veneta

By Krohnstad

Caroline Svedbom

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With Pearls

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Multicolor

Carolinne B

Charlotte Bonde

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Cornelia Webb

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CravingFor Jewellery

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Drakenberg Sjolin

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Efva Attling

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Emma Engelbert

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Emma Israelsson

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Enamel Copenhagen

Engelbert Stockholm

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Georg Jensen

Great Pretenders

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Gynning Design

Handsome Stockholm

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Jennifer Behr

Kajun Stockholm

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Lara Bohinc

LWL Jewelry

Choker

Earrings

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Margareta Avernäs

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Maria Nilsdotter

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Max Mara

Ole Lynggaard

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Orrling Jewellery

Pearls of Freja

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Pipol’s Bazaar

Project Playground

Rare Jewelry

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Sapphires

Raven Jewels

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Rolex

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Sanna Evers

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Sophie by Sophie

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Strömdahls

Susan Szatmary

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VJ since 1890