What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

Read more →

August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Read more →

Crown Princess Mette Marit, Bags

Alter Designs

Alter+Designs+The+George+Pants+in+Brown+Wool.jpg

Bottega Veneta

Bottega Veneta Trousers.png

Camaieu Skirt.png

Hollister Co

Jean Paul Gaultier

Jean+Paul+Gaultier+HC+Suit+Trousers.jpg

Jiki Monte Carlo

Jiki Checked Skirt.png

Jiki Trousers.png

Sandro+Trousers (1).png

Sandro+Trousers.png

Zara+Boot-Cut+Trousers+in+Red.jpg

Zara+Floral+Trousers+with+Contrast+Stripe.jpg

Zara+Paisley+Print+Trousers.jpg

Zara+Printed+Loose+Trousers.jpg

Zara+Red+Straight-Leg+Trousers.jpg

Zara+Striped+Linen+Trousers.jpg

Zara+Striped+Trousers+With+Laces.jpg

Zara+Tuxedo+Trousers.jpg