What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

Agnelle Josie Bow-Embellished Gloves in Black Leather.jpg

Carolina Santo Domingo

Carolina Santo Domingo Floating Pearl Necklace.jpg

CSD Necklace.png

Fi Graham Millinery

Fi Graham Millinery Bengal Tiger-Print Mask.jpg

Jennifer Behr

Jennifer Behr Katya Headband in Black Velvet.jpg

Muzungu Sisters

jaipur_long_beads_-india-_muzungu-sisters_article_gallery_portrait.jpg

Muzungu Sisters Striped Shawl in White with Multi.png

Muzungu Sisters Camouflage Shawl in Green.png

Muzungu+Sisters+Hungarian+Embroidered+Face+Mask.png

Muzungu Sisters Halcyon Face Mask.png

Muzungu Sisters Mushroom-Print Face Mask.png

Noor Fares Kamala Rainbow Earrings.jpg

Noor Fares One of a Kind Crystal Pendant.png

Oliver Peoples

Screenshot 2023-05-27 at 4.59.02 PM.png

Persol PO3256S Sunglasses in Havana.jpg

Ray-Ban Original Wayfarer Classic Sunglasses in Polished Black.png

Ray-Ban Clubmaster Classic Sunglasses in White.jpg

Ray-Ban RB4305 Sunglasses in Tortoise.png

Ray-Ban RB2447 Sunglasses in Polished Tortoise; Gold Brown Classic B-15.jpg

Saint Laurent

Valentino HC Lace Mask in Gold.jpg

Venyx World Moonscape Necklace.jpg

Venyx Muzo Mini Sunburst Earrings in Yellow Gold and Emerald.jpg