What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family attends 2025 Nobel Prize Ceremony

Dec 10, 2025

Swedish Royal Family attends 2025 Nobel Prize Ceremony

Dec 10, 2025

Dec 10, 2025

Latest Find

Featured

Högl Margot Pumps

Princess Ingrid-Alexandra, Shoes

Högl Margot Pumps

Princess Ingrid-Alexandra, Shoes

Princess Ingrid-Alexandra, Shoes

Ciele Athletics

Ciele Athletics GOCap SC QA WWM Cap in New York 24.png

Maison Krasnova

Miu+Miu+Velvet+Bow+Headband+in+Black.jpg

Polo Ralph Lauren

Spence Loopy Terry Hat in Fuzzy Ball.png

Spence Super Dad Hat in Tennis White.png

Studio Strand

Studio Strand 18 Miles Cap in Forest.jpg

The Paris Review

The Paris Review Baseball Cap in Black.png