What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Ingrid Alexandra visits Norwegian Space Agency

Dec 9, 2025

Princess Ingrid Alexandra visits Norwegian Space Agency

Dec 9, 2025

Dec 9, 2025

Latest Find

Featured

Pia Tjelta Ava Dress in Black Mini Roses

Crown Princess Mette Marit, Dresses

Pia Tjelta Ava Dress in Black Mini Roses

Crown Princess Mette Marit, Dresses

Crown Princess Mette Marit, Dresses

All in Princess Josephine

Polo Ralph Lauren Polo Bear Wool-Blend Jumper

Dec 10

Dec 10 Polo Ralph Lauren Polo Bear Wool-Blend Jumper

Princess Josephine, Tops

Ralph Lauren Jayna Ballerinas

Aug 1

Aug 1 Ralph Lauren Jayna Ballerinas

Princess Josephine, Shoes

Ba&Sh Minthe Dress

Aug 1

Aug 1 Ba&Sh Minthe Dress

Princess Josephine, Dresses

Fjällräven Nikka Trousers

Jun 10

Jun 10 Fjällräven Nikka Trousers

Princess Josephine, Bottoms

Arc'teryx Beta AR Jacket

Jun 10

Jun 10 Arc'teryx Beta AR Jacket

Princess Josephine, Outerwear

Härkila Wildwood GTX Boots

Jun 10

Jun 10 Härkila Wildwood GTX Boots

Princess Josephine, Shoes

Craft Royal Run 2025 T-Shirt

Jun 9

Jun 9 Craft Royal Run 2025 T-Shirt

Crown Princess Mary, Tops, Princess Josephine

Zadig et Voltaire Tink Blouse in Ink

Jun 7

Jun 7 Zadig et Voltaire Tink Blouse in Ink

Grand Duchess Maria Teresa, Tops, Princess Josephine

Sandro Embroidered Yoke Blouse

May 26

May 26 Sandro Embroidered Yoke Blouse

Princess Josephine, Tops

Zimmermann Crush Blouse

May 26

May 26 Zimmermann Crush Blouse

Princess Josephine, Tops, Crown Princess Mary

Ellen Hunter Aurora Comb

Apr 16

Apr 16 Ellen Hunter Aurora Comb

Princess Josephine, Accessories

Maanesten Cuesta Ring

Apr 16

Apr 16 Maanesten Cuesta Ring

Princess Josephine, Accessories, Rings

Georg Jensen Daisy Brooch in Silver

Apr 11

Apr 11 Georg Jensen Daisy Brooch in Silver

Crown Princess Mary, Accessories, Brooches, Princess Josephine, Princess Isabella

Harris Wharf London Crinkle Top

Apr 11

Apr 11 Harris Wharf London Crinkle Top

Princess Josephine, Tops, Crown Princess Mary

Stine A Big Bella Moon with Stones Earrings

Mar 8

Mar 8 Stine A Big Bella Moon with Stones Earrings

Princess Josephine, Accessories, Earrings

Beck Söndergaard Pala Bonita Bag

Mar 8

Mar 8 Beck Söndergaard Pala Bonita Bag

Princess Josephine, Bags

Ba&Sh Falone Dress

Jan 8

Jan 8 Ba&Sh Falone Dress

Princess Josephine, Dresses

Hermes Clic H Bracelet in Bleu Ciel

Jan 8

Jan 8 Hermes Clic H Bracelet in Bleu Ciel

Princess Josephine, Accessories, Bracelet

Aiayu Helen Classic Clutch in Navy

Nov 30

Nov 30 Aiayu Helen Classic Clutch in Navy

Princess Josephine, Bags

Christian Dior 30 Montaigne Thin Bangle

Oct 16

Oct 16 Christian Dior 30 Montaigne Thin Bangle

Princess Josephine, Accessories, Bracelet