What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

Àcheval

MUNDIÀL T-Shirt

MUNDIÀL T-Shirt

Alo Goddess Ribbed Go-To Tank in White.png

Blazé Milano

Blazé Milano Highland Polo in Grey.jpg

Bode Quincy Striped Polo Shirt in Red.jpg

Bode Seafarer Shirt in Pink.jpg

Bode Calder Identity Card Tee.png

Celine Shirt.png

Celine Cropped Shirt in Pink Beige Camel Black Silk Georgette.jpg

Celine Romy Frilled Shirt in BleuCraie Striped Silk.jpg

Chanel Frayed Lace Top.jpg

Chanel High-Neck Knit Top with Lace Ruffle Trim.png

Chanel Striped Buttoned Knit Top in White.jpg

Chanel HC Tweed Bow-Embellished Tunic in Grey.jpg

Chateau Marmont

Chateau Marmont Cotton T-Shirt in Blue.png

Chloé Tie-Detailed Printed Silk Blouse.jpg

Christian Dior

Capture+d’écran+2019-11-19+à+23.05.31.png

Christian+Dior+'Sisterhood+Is+Global'+T-Shirt.jpg

Christian+Dior+Silk+Polka+Dot+Shirt+in+Navy.png

Christian Dior Cashmere Diamond Motif V-Neck Sweater in Brown.png

Christian Dior Marinière Sweater.jpg

Cou Cou The Long Cami in French Blue Pointelle.png

Eres Sahara Swimsuit in Canari E21.jpg

Giambattista Valli

Giambattista Valli Frill Panel Blouse in Pink.jpg

Giambattista Valli Short Sleeve Knit Top in Black.png

Guest in Residence

Guest in Residence Rugby Striped Cashmere Sweater in Sunflower.png

Hanover USA

Hanover USA Hanover Long Sleeve Tee in White.png

J.Crew Polka-Dot Tulle-Trimmed Striped Top.jpg

Kappa New York City Marathon 1982 T-Shirt.png

Kiini Ro Bikini Top in Yellow.jpg

Le Lion Zodiac Jumper in White.png

Lido Undici High Waist Two-Piece Swimsuit in Red.png

Lido Sessantadue Gradient Swimsuit in Miami.png

Madewell Chloe Striped Cotton-Blend Wrap Top.jpg

Marcia Ancora Gingham Swimsuit in Blue.jpg

Marysia Palm Springs Tie Front Bikini Top in Red Polka-Dot.jpg

Miu Miu Wool Jumper with Frill Collar.png

Moncler Grenoble

Moncler Grenoble Power Grid Polartec Stretch-Jersey Base Layer in Red.png

Muzungu Sisters

Muzungu Sisters Fern Shirt in Wild Cat Pink.jpg

Muzungu Sisters Sophie Blouse in High Vibrations Blue.png

x BODE

On Running Climate Shirt in Glacier.jpg

On Running Performance-T in WhiteSilver.jpeg

On Running Core T-Shirt in Green.png

Paloma Wool

Paloma Wool.png

Perfect Moment

Perfect Moment Powder Intarsia Sweater.png

Perfect Moment Schild Merino Wool Sweater in Navy.png

Perfect Moment Schild Merino Wool Sweater in White.png

Prada Cashmere Top in Black.jpg

Prada Oxford Cotton Shirt in Alabaster Pink.jpg

Prada Cashmere and Silk Tank Top in Anthracite Gray.jpg

Reformation

Reformation Adele Top in White.jpg

Saint Laurent

Saint Laurent Zebra-Print Blouse.jpg

Sandy Liang

Sandy Liang Grove Top in Black.png

See by Chloé

See by Chloé Scalloped Hem Embroidered Blouse in Yellow.jpg

Sézane Helio Sweat-Shirt in BlueRedEcru.png

Stay Creative

Stay Creative Karaoke T-Shirt in Black.jpg

Stella McCartney

Stella McCartney Patch-Pocket Workwear Shirt in White.jpg

The Elder Statesman

The Elder Statesman Magic Cactus Universe Crew Jumper in White.jpg

Tod's Double-Collar Poplin Shirt in Light Blue.jpg

Tod's Leather Shirt in Burgundy.png

Tod's Striped Jersey Sweater in Beige.png

x Sofia Coppola

x Sofia Coppola

Wales Bonner

Wales Bonner.png

Yoins