What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Read more →

Princess Laurentien, Accessories, Bracelet

Alice + Olivia

Ba&Sh+Lace+Insert+Midi+Skirt+in+Black.jpeg

Mauré Cotton Striped Pants in PinkWhite.jpg

Pull & Bear

Pull+&+Bear+Flared+High-Waist+Jeans+with+Rips+on+the+Knee+in+Pale+Blue.png

Suitsupply+Pleated+Shorts.jpeg

Tara Jarmon

Zara+Tuxedo+Trousers+with+Side+Stripe.jpeg

ZARA__XDX-LEGGINSY-W-PEPITKE-Z-WYSOKIM-STANEM__S-Rodzaj-klasyczne.jpeg

zara skirt.jpeg