What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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European Royals attend FEI World Championships 2026 - Day 1

August 11, 2026

European Royals attend FEI World Championships 2026 - Day 1

August 11, 2026

On Tuesday, several members of European Royal Families attended the first day of the 2026 FEI World Championships in Aachen, Germany.

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August 11, 2026

Latest Find

Featured

Christian Dior My Dior Ring

Princess Charlene, Accessories, Rings

Christian Dior My Dior Ring

Princess Charlene, Accessories, Rings

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Princess Charlene, Accessories, Rings

Asics Rio 2016 Team NL Asymmetric Jacket.jpg

By Malene Birger

Fila+TeamNL+Delegation+Jacket.jpg

Screenshot+2026-05-21+at+10.43.06 AM.webp

Mammut Eigerjoch Advanced IN Hooded Jacket in Black.jpg

Marina Rinaldi

Massimo Dutti

Max Mara Blazer.png

Max Mara Megaton Camel Hair Coat in Camel.jpeg

Max Mara Blazer.png

Natan+Wool+Cashmere+Cape.jpg

Navy

Mustard

Pili Carrera

Pili+Carrera+Cotton+Shrug+Cardigan+in+Gold.png

Rohe Blazer.png

Tommy Hilfiger

Toteme Oversized Double-Breasted Blazer in Beige.jpg

2HwdmTy+(1).webp

Zara+Handmade+Wool+Blend+Long+Coat+in+Yellow.jpg

Zara Bird Floral Embroidered Kimono Jacket.jpg