What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

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Marks & Spencer Peak Lapel Tuxedo Jacket

Meghan Markle, Outerwear

Marks & Spencer Peak Lapel Tuxedo Jacket

Meghan Markle, Outerwear

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Meghan Markle, Outerwear

Claire Mischevani

Sassi Holford

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Seren London The Dee Jumpsuit in Moon Flower.jpg