What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

Featured

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

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Queen Maxima, Dresses

Adidas London 2012 Team GB 14 Zip Sweater.jpg

Claire Mischevani

Green

Crew Clothing

Crew Clothing Reversible Gilet in NavyPink.png

Guinea London

Screen Shot 2019-03-17 at 2.24.17 PM.png

Guinea London Knightsbridge Tweed Coat - Country Green Check.jpg

Hobbs Carla Coat in Navy and Red.jpg

Holland Cooper

Holland Cooper Aspen Jacket in Bronze.jpg

J. Crew Lady Coat in Retro Pink.jpg

Karen Millen

Karen Millen Belted Military Coat in Burgundy.jpg

Katherine Hooker

Katherine Hooker.jpg

Mango Double-Breasted Wool Coat.jpg

Michael, Michael Kors

Parajumpers

Parajumpers Cotton Parka.jpg

Paul Costelloe

Paul Costelloe Plaid Zip Coat.jpg

Paul Costelloe Plaid Swing Coat.jpg

Really Wild

Really Wild Tie Belt Jacket in Khaki Silver.jpg

Really Wild Tie Belt Shawl Collar Coat in Vine-Green.jpg

Reiss Virginia Coat in Navy.jpg

Sassi Holford

No Image Avaliable.jpg

Will/Kate wedding

Will/Kate wedding

Suzannah Military-Marnie-Coat-Main.jpg

Zara Tweed Jacket with Gold Buttons.jpg

Zara Tweed Blazer with Contrast Cuff in Black.jpg