What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 24, 2026

Swedish Royal Family attends Drottningholm Palace Theatre concert

August 24, 2026

On Sunday, King Carl Gustaf, Queen Silvia, Crown Princess Victoria, and Princess Estelle attended a concert held at Drottningholm Palace Theatre to celebrate Queen Silvia’s 50 years as Queen of Sweden.

August 24, 2026

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Crown Princess Marie Chantal, Bottoms

Zimmermann Mahon Midi Skirt in White

Crown Princess Marie Chantal, Bottoms

Jul 22

Jul 22 Happy 11th Birthday to Prince George!

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Prince George

On Monday, Prince George celebrated his 11th birthday and a new photo taken by his mother the Princess of Wales was released by Kensington Palace to mark the day.