What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Sofia inaugurates “Picasso. Biblical Roots” exhibition

Mar 2, 2026

Queen Sofia inaugurates “Picasso. Biblical Roots” exhibition

Mar 2, 2026

Mar 2, 2026

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Max Mara Mstbosco Blazer

Crown Princess Marie Chantal, Outerwear

Max Mara Mstbosco Blazer

Crown Princess Marie Chantal, Outerwear

Crown Princess Marie Chantal, Outerwear

Mar 2

Mar 2 Happy 10th Birthday to Prince Oscar!

On Monday, Prince Oscar celebrated his 10th birthday and new official photos were released to mark the day.

Foto: Sara Friberg/Kungl. Hovstaterna

Foto: Sara Friberg/Kungl. Hovstaterna

Foto: Sara Friberg/Kungl. Hovstaterna

Foto: Sara Friberg/Kungl. Hovstaterna

Foto: Sara Friberg/Kungl. Hovstaterna

Foto: Sara Friberg/Kungl. Hovstaterna

Foto: Sara Friberg/Kungl. Hovstaterna

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Featured

Max Mara Mstbosco Blazer

Mar 2, 2026

Max Mara Mstbosco Blazer

Mar 2, 2026

Mar 2, 2026

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Queen Sofia inaugurates “Picasso. Biblical Roots” exhibition

Mar 2 Queen Sofia inaugurates “Picasso. Biblical Roots” exhibition

Crown Princess Marie-Chantal visits Rwanda

Mar 2 Crown Princess Marie-Chantal visits Rwanda