What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Oct 17, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to South Korea - Day 2

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Oct 16

Oct 16 Queen Mathilde visits Armenia - Day 2

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Queen Mathilde

On Wednesday, Queen Mathilde spent her second day in Armenia where she undertook an official visit as an Advocate for the UN Sustainable Development Goals.

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 16 Queen Mathilde visits Armenia - Day 2

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