What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Letizia attends 2023 Madrid Press Association Journalism Awards

Nov 21, 2024

Queen Letizia attends 2023 Madrid Press Association Journalism Awards

Nov 21, 2024

Nov 21, 2024

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Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

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Swedish Royal Family celebrates King Carl Gustaf's 77th Birthday

Apr 30

Apr 30 Swedish Royal Family celebrates King Carl Gustaf's 77th Birthday

Crown Princess Victoria, Prince Gabriel, Prince Alexander, Prince Julian, Prince Oscar, Princess Estelle, Princess Sofia, Queen Silvia

On Sunday, King Carl XVI Gustaf celebrated his 77th Birthday with his family at the Royal Palace Courtyard in Stockholm.