What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia visit Jamboree26 scout camp

August 1, 2026

King Carl Gustaf and Queen Silvia visit Jamboree26 scout camp

August 1, 2026

August 1, 2026

Latest Find

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La Ligne Striped Featherweight Sweater Vest

Duchess of Cambridge, Tops

La Ligne Striped Featherweight Sweater Vest

Duchess of Cambridge, Tops

Duchess of Cambridge, Tops

All tagged Nathalie Schuterman

Crown Princess Victoria Celebrates 49th Birthday

Jul 14

Jul 14 Crown Princess Victoria Celebrates 49th Birthday

Crown Princess Victoria, Prince Oscar, Princess Estelle, Princess Madeleine, Princess Sofia, Queen Silvia

Today, Crown Princess Victoria celebrated her 49th birthday in Öland.

Princess Madeleine visits Gästrikland

Jun 2

Jun 2 Princess Madeleine visits Gästrikland

Princess Madeleine

On Friday, Princess Madeleine visited Gävleborg County in her duchy of Gästrikland.