What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged Prince Daniel

Swedish Royal Family Celebrates National Day

Jun 6

Jun 6 Swedish Royal Family Celebrates National Day

Crown Princess Victoria, Prince Oscar, Princess Estelle, Princess Sofia, Queen Silvia

Today the Swedish royals attended multiple events in connection to National Day and Flag Day.

Swedish Royal Family Gather's for King's 76th Birthday

Apr 30

Apr 30 Swedish Royal Family Gather's for King's 76th Birthday

Crown Princess Victoria, Prince Gabriel, Prince Oscar, Princess Estelle, Princess Sofia, Queen Silvia

Today King Carl XVI Gustaf celebrated his 76th Birthday with his family at the Royal Palace Courtyard in Stockholm.

Swedish Royal Family Celebrates Victoriadagen

Jul 14

Jul 14 Swedish Royal Family Celebrates Victoriadagen

Crown Princess Victoria, Prince Oscar, Princess Estelle, Princess Madeleine, Queen Silvia

Dec 19
Dec 19 Christmas Greetings from Haga Palace

Crown Princess Victoria, Princess Estelle, Prince Oscar