What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Nov 21, 2024

Grand Duke Henri and Grand Duchess Maria Teresa visit Council of Europe in Strasbourg

Nov 21, 2024

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Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

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Apr 17

Apr 17 Princess Madeleine and Princess Leonore attend LGCT Grand Prix in Miami

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Princess Madeleine

This weekend, Princess Madeleine and Princess Leonore attended the Longines Global Champions Tour Grand Prix of Miami Beach in support of the World Childhood Foundation.

Jun 21

Jun 21 Prince Nicolas inaugurates Discovery Park in Skuleberget

Sarah Williams

Prince Nicolas, Princess Madeleine

On Tuesday, 21 June, Prince Nicolas, Duke of Ångermanland, visited Naturum Höga kusten and Skuleberget together with his parents Princess Madeleine and Mr. Christopher O'Neill.

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 17 Princess Madeleine and Princess Leonore attend LGCT Grand Prix in Miami

Jun 21 Prince Nicolas inaugurates Discovery Park in Skuleberget

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