What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Vintage Styler

Regal Review: King Carl Gustaf's 70th Birthday Celebrations

May 1

May 1 Regal Review: King Carl Gustaf's 70th Birthday Celebrations

Crown Princess Mary, Crown Princess Victoria, Princess Estelle, Princess Madeleine, Princess Martha Louise, Princess Sofia, Queen Margrethe, Queen Silvia, Queen Sofia, Princess Benedikte