What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All in Prince Gabriel

Swedish Royal Family Gather's for King's 76th Birthday

Apr 30

Apr 30 Swedish Royal Family Gather's for King's 76th Birthday

Crown Princess Victoria, Prince Gabriel, Prince Oscar, Princess Estelle, Princess Sofia, Queen Silvia

Today King Carl XVI Gustaf celebrated his 76th Birthday with his family at the Royal Palace Courtyard in Stockholm.

Royal Recap: September 27th - October 3rd

Oct 3

Oct 3 Royal Recap: September 27th - October 3rd

Countess of Wessex, Hereditary GD Stephanie, Queen Sonja, Queen Mathilde, Scarlett-Lauren Sirgue, Princess Laurentien, Prince Alexander, Prince Gabriel, Prince Julian, Princess Sofia

Swedish Royal Family attends Prince Julian's Christening

Aug 14

Aug 14 Swedish Royal Family attends Prince Julian's Christening

Crown Princess Victoria, Prince Alexander, Prince Gabriel, Prince Julian, Prince Nicolas, Prince Oscar, Princess Adrienne, Princess Estelle, Princess Leonore, Princess Madeleine, Queen Silvia, Princess Sofia

Swedish Royal Family shares new summer photo

Jul 23

Jul 23 Swedish Royal Family shares new summer photo

Crown Princess Victoria, Prince Alexander, Prince Nicolas, Prince Gabriel, Prince Julian, Queen Silvia, Princess Adrienne, Princess Estelle, Prince Oscar, Princess Leonore, Princess Madeleine, Princess Sofia